![]() According to media reports, Twitter insiders believe that Ella Irwin, the company’s vice president of trust and safety, could replace Musk for the top job. The Twitter boss’s trust in her has only increased since he acquired the platform last year for $44 billion. ![]() She is one of the few top executives who has not been laid off. Irwin joined the company in June 2022 and is a confidante of Musk. She replaced Yoel Roth in the role late last year after Roth seemed to have a falling out with Musk regarding Twitter's efforts around platform health, the report says. She is the company’s vice president of trust and safety. The report in Business Insider says that chatter at Twitter is that Ella Irwin was a favourite to replace Musk. However, there has been no confirmation from Yaccarino yet.Īre there any other names doing the rounds? One industry insider told Fortune Twitter needs “someone who can deal with crazy men”. Yes, she has the experience and all the right qualifications. “She’s tough as fucking nails and she’s always wanted this job,” a former colleague told the publication. Since Musk took over Twitter has had massive layoffs and faced multiple technical glitches. Now that is an area in the business that Musk has been keen on exploring. “Every day, Yaccarino transforms the $70 billion premium video ecosystem,” her LinkedIn profile says. Yaccarino has experience selling video advertising online. She is well-respected among CMOs who need to be convinced that they should invest in the platform again, the Verge reports says. Here is where her experience in ad sales would come in handy. The spending of top advertisers on Twitter has fallen sharply in recent months since Musk took over. If Yaccarino takes up the job, she will focus on Twitter’s business. Linda Yaccarino has been a supporter of Elon Musk and recently interviewed him at an advertising conference in Miami last month. She also said she was a big backer of “freedom of speech” in a tweet sharing the chat. A report in Verge says the interview was “gushing” and Yaccarino has been tweeting about how excited she is that NBC was partnering with Twitter for the next Olympics. Yaccarino hosted and interviewed Musk at the “Possible” advertising conference, a popular marketing expo, in Miami recently. At an Ad Age conference last year she said that the tech billionaire needs to be given time to turn the company around, according to a report in Business Insider. She has been a big supporter of Musk at a time when he was slashing jobs. Reports in the media suggest that Yaccarino has been wanting the job and has been vocal about it in conversations with friends. What will be the challenges for Yaccarino? It was kicked around to lead Univision and Paramount Global, reports Variety. This is not the first time her name has come up for the role of CEO of a company. Yaccarino is known in the media and digital circles. She is an alumna of Penn State University and has studied liberal arts and telecommunications. She has been credited with increasing the network’s ad sales operations. A post shared by Linda Yaccarino NBCU, Yaccarino enjoyed a long stint of 19 years at Turner Entertainment, an American multimedia company.
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